The story behind BROGI

Discover Brogi: Gijs’s Passion for Memories, Scents, and Creating a Lifestyle

For as long as he can remember, Gijs has been a deeply emotional person someone who feels life intensely and connects everything to scent. Perfume has always fascinated him: how a single note can unlock a memory, shift a mood, or leave a lasting impression. That emotional power of fragrance, its ability to tell stories without words is what led him to create Brogi.

Brogi started as more than just a brand. It was a feeling, a vision. Gijs wanted to build a fragrance house that didn’t just smell good, but felt alive, bold, elegant, playful, and a little mischievous. Something timeless, yet made for this moment.

From the very beginning, he immersed himself in the world of scent. Blending notes, chasing emotions, translating moments into fragrance. What began as a personal journey quickly attracted others who shared that same passion. He began working closely with French perfumer Maxime Gonzalez-Anton, whose artistry and technical mastery helped transform Gijs’s ideas into bold, modern compositions.

Soon after, Gijs also connected with Sai Kandalgaonkar, one of the talented noses behind Brogi’s growing creative direction. Together, they form a powerful triangle of intuition, emotion, and precision. And this is just the beginning ,Gijs is now building a network of perfumers around the world, each contributing their unique perspective to Brogi’s vision.

“I’m not just creating perfumes,” Gijs says, “I’m bottling memories, moods, energy. It’s about emotion first, always.”

Every Brogi fragrance is born from that emotional spark. They’re bold, raw, and meticulously crafted but never over-polished. Each bottle tells a story, shaped by intuition and fine-tuned through trust, experimentation, and artistic freedom.

The world responded. What began as a personal mission turned into something people connected with on a visceral level. Brogi became a movement blurring the lines between fragrance, lifestyle, and identity. From perfumes to scented home objects and beyond, the brand is growing into a sensory world where scent enhances how we live, feel, and remember.

At the heart of it all is Gijs still that boy who feels too much, dreams big, and follows the scent of inspiration wherever it leads. Brogi is not just a business to him. It’s his personal expression of emotion, his tribute to the power of scent, and his invitation for others to explore, remember, and feel.

Brogi doesn’t just follow trends—we create and redefine them.

Gijs Broeders - founder Brogi

I love what we’re building with Brogi. It’s more than perfume. It’s about creating moments you remember, moments that stay. It’s about bringing people together, sharing experiences, and building a community that feels real and close. A place where everyone chooses to be, because they feel something. Brogi is memories, connection, and belonging. It’s something we create together, and something people are proud to be part of.

Building the Brogi family

At Brogi, we are constantly shaping and perfecting what we do.

Just as the tools in this image suggest, we’re always working behind the scenes – refining, adjusting, and building. Every fragrance we release is born from passion, craftsmanship, and collaborations with creative minds around the world.

But Brogi is more than perfume. We are building a community – the Brogi Family – a collective of fragrance lovers, partners, and visionaries who share our drive for individuality and luxury. Together, we create moments, stories, and connections that go far beyond scent.

Brogi is where innovation meets emotion – and where every member of our family helps shape the journey.