Discover Brogi: Gijs’s Passion for Memories, Scents, and Creating a Lifestyle

A few years ago, Gijs’s journey with Brogi began—an effortless blend of classic elegance with a playful, youthful edge and a hint of rebellion. As the founder and brand director of Brogi, Gijs has always been fascinated by how scents can evoke emotions, preserve memories, and transcend fleeting trends.

At the heart of this adventure was Maxime Gonzalez, a perfumer from France with extensive education and experience, who also works with other renowned niche brands in the fragrance world, including in the Netherlands. His artistry in crafting captivating fragrances perfectly matched Gijs’s passion for experiencing and designing scent journeys. Together, Gijs and Maxime started creating unique perfumes—carefully selecting notes, experimenting with ingredients, and turning their shared visions into sensory stories. Now, they work with a talented team of perfumers, but it’s the close collaboration between Gijs and Maxime—experimenting, blending, and refining—that truly brings Brogi’s essence to life.

Gijs loves this process. For him, creating perfumes isn’t just a craft; it’s an exciting exploration—a way to capture feelings and moments in a bottle. Every fragrance is a reflection of his personality—bold, authentic, and full of character—and each creation is a one-of-a-kind experience that only he and his team can deliver.

From the very beginning, the response was overwhelming. People were captivated by the compelling aromas, the stories woven into each bottle, and the raw emotion behind every scent. It quickly became clear that this wasn’t just about perfume—it was about building a lifestyle. Brogi was destined to become much more than a fragrance brand; it was about creating a global culture of scent that inspires, evokes memories, and sparks imagination.

This vision drives Gijs. He is passionate about expanding Brogi beyond fragrances—into scented home items, accessories, and a wide range of lifestyle products where scent elevates everyday moments. His ultimate goal? To establish Brogi as a worldwide lifestyle brand synonymous with authentic luxury and creative freedom.

Brogi embodies a chic persona with a mischievous twist: the Naughty Angel. It’s a brand that stands for strength, originality, and the courage to create, to play with notes, and to help others craft their own stories—whether through scent, décor, or life itself.

For Gijs, this is more than a business; it’s a lifelong adventure. Every bottle and every product carries a piece of his soul, inviting people everywhere to relive cherished memories and create new ones. Brogi is not just a brand—it’s a movement to inspire, evoke, and transform the way we experience the world through scent.

Brogi doesn’t just follow trends—we create and redefine them.